Quick Facts

Client: automotiveDMS
Industry: Automotive / Dealership Management
Platform: Web-based SaaS (Multi-tenant)
Market: Switzerland and Germany
Users: Dealership Owners, Sales Teams, Dispatchers, Administration, Purchasing and Support Staff
Core Tech: Django REST, Vue.js, VIN/VRN Recognition, AI Features, WordPress Plugin, WebSockets
RigRex Services: Product Strategy, Full-Stack Development, AI Features, Third-Party Integrations, Customer Portal, WordPress Plugin

‍

Background

Dealerships in Switzerland and Germany were running on disconnected tools, manual processes, and spreadsheets. Vehicle records were duplicated, deals had no structure, invoices were typed by hand, marketplace listings required double entry, and customer relationships ended the moment a car was sold. There was no single system tying any of it together.

automotiveDMS was built to be that system.

‍

The Challenge

Business Challenges

• Vehicles sitting idle too long due to slow onboarding and manual marketplace publishing
• Deals and dispatch processes running without structure or visibility
• Leads from dealership websites going untracked and unconverted
• Customer relationships ending at the point of sale with no after-sales engagement

‍

Operational Pain Points

• Vehicle records duplicated and inconsistent across branches
• Invoicing slow, manual, and error-prone
• Parts, services, and tire inventories managed in separate silos
• Team communication relying on informal, untracked channels

‍

Technical Challenges

• Multi-tenant architecture supporting multiple dealership branches
• Integration with dat.de and auto-i-dat for verified vehicle data
• VIN/VRN recognition and duplicate detection at scale
• Real-time status updates across distributed teams
• WordPress inventory sync and lead capture without disrupting existing websites
• Full GDPR compliance and Swiss data hosting requirements

‍

What Was Built

Architecture and Tech Stack

• Frontend: Vue.js
• Backend: Django REST Framework
• Database: PostgreSQL
• Real-time: WebSockets + Redis
• Task Queue: Celery
• Vehicle Data: dat.de (Germany) + auto-i-dat (Switzerland)
• Marketplace Publishing: autoscout24.ch, mobile.de
• Lead Capture and Inventory Sync: Custom WordPress Plugin
• AI Features: Automated vehicle descriptions and SEO optimization
• Notifications: Email, WhatsApp, SMS
• Hosting: Swiss servers, GDPR compliant

‍

Smart Vehicle Onboarding and Listing A VIN/VRN recognition system pulls verified vehicle specifications instantly from dat.de and auto-i-dat. Factory-fitted options are detected automatically and vehicles are published directly to autoscout24.ch and mobile.de in one click with no manual double entry.

• Instant VIN/VRN recognition with verified data auto-fill
• Automatic detection of factory extras and specifications
• One-click publishing to autoscout24.ch and mobile.de
• Consistent, error-free listings across all channels

‍

AI-Powered Vehicle Descriptions An AI layer generates professional, ready-to-publish vehicle descriptions automatically using the verified vehicle data already in the system. No manual writing, no inconsistency, no wasted time.

• Professional descriptions generated automatically from vehicle data
• Consistent tone and quality across every listing
• Ready to publish instantly with no manual writing required

‍

Automated Background Replacer A one-click background replacement tool for vehicle photos delivers studio-quality images using custom branded templates without the cost of a photo studio.

• One-click background replacement for vehicle photos
• Studio-quality images without expensive photo studios
• Custom background templates to match the dealership brand

‍

Deal and Dispatch Workflow A structured deal management flow starts directly from inventory. Sales teams attach customers, trade-ins, parts, and services in one connected process. Once a sale is complete, a role-based dispatch workflow guides the team from payment to vehicle handover with automatic status updates across every department.

• Structured deal management from inventory selection to checkout
• Attach customers, trade-ins, parts, and services in one connected flow
• Role-based dispatch process from payment to vehicle handover
• Automatic status updates with no manual follow-ups required

‍

Smart Document and Email Templates A templating system auto-generates contracts, invoices, and customer communications directly from deal data. Every document is consistent, on brand, and fully customizable.

• Contracts, invoices, and emails generated in seconds from deal data
• Personalized templates tailored for each customer and case
• Fully customizable with the ability to create new templates
• Hours of manual editing eliminated across sales, admin, and dispatch

‍

Unified Lead Management and WordPress Plugin A centralized lead management system captures inquiries from every channel automatically and assigns them to the right salesperson instantly. A custom WordPress plugin syncs live inventory to the dealership website and feeds visitor inquiries directly into the platform as tracked leads.

• Leads captured automatically from all channels and assigned instantly
• Conversion and team performance tracked in real time
• WordPress plugin syncs inventory and captures leads from dealership websites
• Listings always current with no manual uploads or double entry

‍

Customer Portal A self-service customer portal keeps buyers connected to the dealership after the sale. Customers manage their vehicles, request trade-in offers, upload photos, and track mileage all in one place.

• Self-service portal for purchases, bookings, and status updates
• Trade-in requests with photo uploads and mileage tracking
• Complete owned vehicle history maintained in one place
• Turns one-time buyers into repeat customers

‍

Dashboards and Analytics Real-time dashboards give owners and managers live visibility into team performance, stock velocity, revenue, and KPIs. The platform also surfaces anonymous aggregated market insights exclusive to automotiveDMS users.

• Real-time dashboards for performance, stock velocity, and revenue
• Team performance and KPI tracking at a glance
• Anonymous aggregated market insights exclusive to platform users

‍

Security and Compliance The entire platform is architected around Swiss hosting and GDPR compliance from day one. Dealerships retain full ownership of their data and all shared insights are anonymous and aggregated.

• Hosted exclusively on Swiss infrastructure
• Fully GDPR compliant with customer data deletion support
• Dealerships retain full ownership of their data at all times

‍

Implementation Process

Product and Workflow Design Vehicle lifecycle flows, deal schemas, dispatch logic, customer portal UX, and role-based onboarding journeys defined for every dealership function before development began.

Full-Stack Development Multi-tenant SaaS architecture delivered with branch-level data isolation and role-based access across every dealership role.

AI and Data Integrations VIN/VRN recognition via dat.de and auto-i-dat, AI description generation pipeline, automated SEO optimization, and one-click photo background replacement tool all delivered as integrated platform features.

Third-Party Integrations autoscout24.ch and mobile.de connected for marketplace publishing. Custom WordPress plugin built for inventory sync and lead capture. Email, WhatsApp, and SMS integrated for notifications.

Scalability and Compliance Queue-based task processing via Celery, Redis-backed real-time layer, PostgreSQL for structured multi-branch data, and Swiss-hosted infrastructure meeting GDPR and local privacy standards.

Results

Operational Efficiency

• 50% reduction in average vehicle standing time (from ~75 days to ~37 days)
• 80% less paperwork through automated invoicing and contracts
• 90% faster processes from lead to completed sale

‍

Sales and Revenue Performance

• 30% higher sales turnover potential through faster inventory rotation
• 100+ CHF saved per vehicle per month in holding and parking costs
• 75% fewer missed opportunities with automated lead tracking

‍

Team and Customer Experience

• 85% higher team efficiency with all roles on one platform
• 95% customer transparency with real-time updates and status tracking
• 99% data accuracy with automated syncing and duplicate prevention

‍

"automotiveDMS was built with one clear goal, to give dealerships real control over their operations. We have replaced complexity with clarity, helping our partners grow faster, stay compliant, and truly focus on what matters most, their customers." Vitalij Moor, Founder and CEO, automotiveDMS

‍

Why It Matters

automotiveDMS is a strong example of what gets delivered when a complex, multi-layered operational problem meets purpose-built software architecture.

For RigRex, this project showcases expertise in:

• Multi-tenant SaaS architecture for regulated markets
• AI-powered automation and intelligent data integrations
• Real-time systems and event-driven workflows
• Customer-facing portals and long-term engagement design
• GDPR-compliant infrastructure and Swiss data hosting standards

‍