Quick Facts

• Client: JustGo Food Delivery
• Industry: Grocery Delivery / On-Demand Logistics
• Platform: Native Mobile App (iOS)
• Market: Irvine, California (expanding)
• Users: Consumers, Local Suppliers, Delivery Partners
• Core Tech: iOS Native App, Hub-Based Logistics, Real-Time Order Routing
• RigRex Services: Product Strategy, Mobile App Development, Logistics Architecture, Supplier Marketplace, Payment Integration

Background

Grocery delivery in America is expensive. Most platforms charge markups on every item, add service fees on top of that, and still deliver slowly. Customers end up paying significantly more than they would shopping in person, and local food brands struggle to get their products in front of buyers without paying hefty platform fees.

JustGo was built to fix that. The platform offers same-day grocery delivery with in-store prices, free delivery, and one hour or less fulfillment, all while supporting local suppliers and giving customers a 100% satisfaction guarantee.

The Challenge

Business Challenges

• Existing platforms charged markups and service fees that made delivery unaffordable for regular use
• No platform delivered fresh groceries reliably in under one hour
• Local food suppliers had no accessible platform to reach customers without high listing fees
• Quality control across other services was inconsistent

Operational Pain Points

• Customers spent hours shopping in person or waited days for delivery
• No platform offered both speed and affordability
• Local suppliers were locked out due to high fees and complex onboarding

Technical Challenges

• Building real-time order fulfillment that delivers in one hour or less
• Hub-based logistics requiring efficient routing and inventory management across multiple locations
• Mobile-first ordering experience with no friction
• Integrating local suppliers without complex onboarding barriers

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What Was Built

iOS Mobile App

A native iOS app handles browsing, ordering, and delivery tracking. Customers access thousands of products including fresh produce and ready-to-eat meals with real-time order updates from placement to delivery.

• Native iOS app for fast, responsive ordering
• Browse and order from thousands of products
• Real-time delivery tracking
• Simple checkout with transparent pricing

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Hub-Based Fulfillment Architecture

Orders route to nearby hubs where items are picked, packed, and dispatched immediately. This distributed model eliminates the delays of centralized warehouses and ensures delivery within one hour while maintaining product freshness.

• Orders routed to closest fulfillment hub
• Hub-based model delivers within one hour
• Real-time routing to available delivery partners
• Designed for speed without sacrificing quality

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In-Store Pricing Structure

Products priced at in-store rates with no markups. Free delivery on all orders eliminates the cost barriers that made competing platforms impractical for everyday use.

• No markups on any products
• In-store prices maintained across the platform
• Free delivery on all orders
• No hidden fees or service charges

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100% Satisfaction Guarantee

Full refund policy on any product that does not meet customer standards. Quality control built into the fulfillment process with direct customer support for fast issue resolution.

• Full refund on unsatisfactory products
• Quality control at the fulfillment level
• Direct customer support via email

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Local Supplier Marketplace

Local food brands list products on the platform and reach customers directly. Simple onboarding allows suppliers to join without high fees or complex approval processes.

• Local suppliers list products directly
• Products delivered alongside standard grocery catalog
• Simple onboarding process
• Supports regional food brands

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Result

Operational Performance

• One-hour delivery achieved through hub-based fulfillment architecture
• In-store pricing maintained with zero markups or service fees
• Full refund policy executed on all quality complaints

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Customer and Supplier Impact

• Customers access fresh groceries faster than competing platforms
• Grocery delivery becomes affordable for daily use with no cost premium
• Local suppliers reach customers without platform fees
• Hub model enables rapid geographic expansion as new locations are added

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Market Coverage

• Serving Irvine area daily
• Hub-based architecture built for scalable geographic expansion

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Why It Matters

JustGo demonstrates how hub-based logistics and mobile-first architecture can deliver both speed and affordability, solving the two largest pain points in grocery delivery.

For RigRex, this project showcases expertise in:

• Native mobile app development for iOS
• Hub-based logistics and real-time order fulfillment architecture
• Transparent pricing models and customer-first platform design
• Supplier marketplace integration for local food brands

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